For any business, keeping your cost as low as possible and your profits high is a great importance for the success of an operation. Since we are learning about digital ads, I would like to focus on quality score and reducing cost per click.
To have success, you have to have good content. You have to have something that people would be interested in for a long period of time. If you look at successful mainstream platforms today, they strive because of their good content and services that they provide to customers. For example, Instagram, Snapchat, Twitter, and Amazon. All of these companies have good content and offer services that people use on a daily basis. By having good quality, you can save yourself money when you choose to digitally advertise. When you optimize your quality score you can tremendously reduce your cost-per-click at the same time. Some areas that you can invest in to help increase your quality score can be; research keywords, negative keywords, and high quality Adwords.
I decided to analyze my cousin’s business and use the Google Ad preview tool to get an idea of how a google ad would look for my cousin’s campaign. Once you have finished writing your Ad, you can download it and upload it to google Adwords editor, which I thought was pretty neat. To give you some background on my cousin’s business, he is an athletic trainer and wealth practitioner who believes in the pursuit of the advancement of learning the science of the human body, the respect for each of the human body's maturation stages, and the human body's ability to adapt through varying Kinesiological and proprioceptive advancement practices that challenge the mind and body on a daily basis. His practices are designed to service most every athletic stage, age and ability, and guarantees positive results (with full participation). He has clientele in the Chicago area, Kankakee area, and Frankfort area. Optimizing his online campaign the right way can help my cousin bring in more clientele and reach people who are looking for a personal one on one health consultant. He has served over 7,000 people over his 10+ year span of training and consulting and offers sessions for individuals, groups, teams, classrooms and camps. Click on the link below to view his page and reviews from other people who have connected with Kalmese Wellness in the past.
No comments:
Post a Comment