This week, I continued my quest of figuring out Adwords and understanding the tool. I took a look at a video that Professor Todd Kelsey shared, which was a Google Ad Tutorial by Surfside PPC. Some important golden nuggets that I got out of that video was setting up Google Analytics to link with your ad campaign, different types of goals for your campaign, and the difference between sales and a lead campaign.
When I started to create my campaign for my cousin’s business I was a little intimidated because this is my first time ever experiencing this software. Professor Kelsey shared his experience of starting the process of search engine optimization and how challenging it was at first. He started with Facebook ads to help him get a feel for the Adwords process and eventually got the hang of it. He then transitioned into Google ads and noted how doable it actually is to run and operate a successful campaign.
Personally, I have my account set up successfully. The next step, for me, would be linking my campaign to Google Analytics and establishing my goals. I know my cousin wants to bring in more clientele to his business and drive profits. His main focus is increasing his website visits and traffic. He does not have a product to sell other than his personal skill set, so a sales based ad, like the one you would use for a Shopify account, would not be appropriate for his situation. Also, when setting up analytics for his campaign, I need to make sure I only include the search network and not the display network so I won’t soak up the budget and waste money.
I look forward to diving deeper into this software and developing the knowledge to be able to successfully run ad campaigns and becoming Google Adwords certified.
-Calvin Jordan
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