This week, we analyzed call extensions and how it may be beneficial for a business to implement them into their budgets. For example, Professor Todd Kelsey is working with a Dental company in Aurora, Illinois. The company is exploring new ways to market their business to drive new customers from other sources than word of mouth (warm market).
He asked the owners how much revenue was generated from each customer on average. The reason why he asked this is because sometimes it can be helpful , when using adwords, since you have an idea of how much revenue each client is bringing to your business. Therefore, you can decide how much you can afford to acquire that customer. Such as, how many clicks you can afford to pay before someone schedules an appointment.
A informational video was also provided to us to give a better understanding of callout extensions. The video was by SF Digital Studios and explained how to set up your extension number as well as the benefits from adding a callout extension. An example of a benefit from a callout-extension would be, a direct number for customers to click on to reach your business besides searching through the ad to find it. Ultimately, constructing your ad to be at the greatest convenience of the customer, which will increase the amount of clicks and conversions.
Calvin Jordan
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