We all know the frustrations that can emerge when using Google Adwords. We might often wonder why campaigns are not getting any clicks or generate any impressions. Often it can be due to a low quality score, or not enough money being spent on the actual bid, which can cause your ads to not even be displayed.
If your ad is not showing up then it is due to you not having enough good quality content to support the given set of keywords. Google scans the keywords with their advanced analytics technology to sort of the highest quality scores from the low’s. Quality score is basically the relevance of your ad and your pay-per-click ad. The quality score is important because the better the score is, the less money you would have to invest into your cost-per-click bid. These two multiples ultimately makes up your Ad Rank.
It is important that users remember to make sure that their site experience is optimized for mobile, or at least try to target users on mobile devices with specific mobile-friendly ads and pages. The user’s device is taken into account when ad quality is calculated. It can be extremely beneficial to your ad if you make sure that the information is easy to find and the navigation is intuitive for users on mobile devices.
Also, make sure that your ads are relevant to users searches and intentions. This is literally the heart of adword quality. This will allow your ads and sites to help users gather relevant information, complete a sale, and navigate easily.
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